User Experience & Strategy
Working as an experience designer for nearly two decades, I've partnered with blue-chip brands, agencies like R/GA and LBi Digitas, and startups to create meaningful digital experiences. I've helped agencies land major accounts and secure funding for new businesses, developed Webby Award-winning work, and built evergreen client relationships through design that delivers real business impact.
My practice spans the full spectrum of the design process—from research and discovery through design and build to user testing and refinement. I move fluidly between branding, visual design, strategy, goal setting, and facilitation, jumping in at whatever stage a project needs me most. I can design on a napkin or with AI, working at any fidelity level to match the moment. Whether leading early strategic planning or refining final execution, I bring clarity and rigor to complex challenges.
Selected Projects
UX design for Coca-Cola's largest-ever Olympic activation, connecting teens globally through music and sport across ..
A social practice art project and bakeshop brand expanding access to shame-free sexual health conversations ...
Social music platform that drove 72,000 votes and 8.5 million social impressions, connecting Hispanic-American teens to …
Opening an account and going undercover to win Agency of Record...
Benjamin Moore Vision
A social practice art project and bakeshop brand expanding access to shame-free sexual health conversations ...
Tezos Redesign
Social music platform that drove 72,000 votes and 8.5 million social impressions, connecting Hispanic-American teens to …
Beauty Strategy
Add Content UX design for Coca-Cola's largest-ever Olympic activation, connecting teens globally through music and spor...
Obagi Redesign
A social practice art project and bakeshop brand expanding access to shame-free sexual health conversations ...
AOL Vision
Social music platform that drove 72,000 votes and 8.5 million social impressions, connecting Hispanic-American teens to …
Google Talking Shoe
Add Content UX design for Coca-Cola's largest-ever Olympic activation, connecting teens globally through music and spor...
Macy’s Loyalty
A social practice art project and bakeshop brand expanding access to shame-free sexual health conversations ...
Ascend
Social music platform that drove 72,000 votes and 8.5 million social impressions, connecting Hispanic-American teens to …
Process
I help prototype ideas, test them, and get them up and running. I'm not afraid to fail—my honesty and willingness to experiment enrich the clients and teams I work with, helping us reach clarity and define the right next steps for their products, organizations, and business goals.
Discovery.
I approach discovery with an open mind—testing ideas with real users through expansive, iterative research that refines vision into action.
Facilitation.
I use design language to help teams connect, align, and move forward with clarity and shared purpose.
My experience includes both agency work and long-term in-house consulting engagements, with particular expertise in beauty, fashion, and e-commerce. I've designed transactional experiences, developed novel interfaces, and created research-driven digital strategies that shape businesses, generate profit, and positively impact end users.
Since founding TEOSANTOS in 2013, I've brought design, clarity, and collaboration to diverse clients across industries. I work on both long and short-term engagements—let's connect to explore how my experience might serve your project and team. Reach out to start the conversation.