Coke Olympics

This project was launched as Coke’s global digital presence for the 2012 London Olympics Move to the Beat. The campaign leveraged Facebook’s social connectivity to create an interactive experience based on user’s data and affinity to specific sports and musical genres. As a experience design lead, I was a key team member in the development and implementation of Coke’s vision. By working directly with Coke’s digital team and their other partners, we ensured this ambitious project came to reality.

Results

  • There were more than 25 million video views in total across desktop and mobile.

  • Coke was the second most talked about brand during the Games.

  • It achieved 242 million social web impressions, 39 million impressions on Facebook and 546,000 impressions on YouTube and Beat TV.

  • Move To The Beat was mentioned 246,000 times on Facebook.

  • Coca-Cola attracted an additional 1.5 million Facebook fans and 21,000 Twitter followers.

  • The campaign achieved 245 million search impressions, 461,000 clicks and a CTR of 0.2%.

Describe who was this for: Accross all the audiences: Regular consumer, design professionals and contractors

Process

Concepting

Requirements

User Flow of how to create a Coke' Global Beat

Information Architecture

Documentation

Move to the beat Annotations

Areas of Expertise

  • Facilitation 

  • Requirements Gathering

  • Wireframing & Documentation