Coca-Cola:
Move to the Beat

About

The Challenge
As the longest continuous Olympic sponsor, Coca-Cola wanted to make London 2012 their biggest activation in 84 years—targeting a global teen audience by fusing their passion for music with the excitement of the Games.

The Solution
I led UX design for the digital ecosystem that transformed users' Facebook activity into personalized beats. The system analyzed social data—friends, comments, likes, shares, check-ins—and matched keywords to Mark Ronson's Olympic sport sound samples, algorithmically generating unique tracks. Users could then customize and share their beats to the Global Beat, becoming part of the world's largest musical collaboration.

The Impact

• 3.5 million personalized tracks created across 52 countries

• 25 million video views across all platforms

• 242 million social impressions during the Games

• 1.5 million new Facebook fans

• Second most talked-about brand during London 2012

• Webby Award Winner