Sprint
All ProjectsTezos was not presenting its brand with clarity which did not allow users to quickly engage with the protocol online. The redesign aimed to rapidly engage new audiences with resourcefulness and excitement from Developers, tech managers to new talent.
Results
Skills
Results
Insight into Tezos' current ecosystem, which allowed the managing entities to create priorities and reallocate resources
Clarity of requirements
Focused design direction that communicates the brand DNA
Easy navigation and design of key pages that communicated the Tezos story and value prop
Features applied into the final design
Process
Strategy
Audience
Journey Mapping
Competitors
Digital Ecosystem Analysis
Information Architecture
Wireframes
Prioritization
Skills Applied
User Research
Strategic and Creative insights
Information Architecture
Concepting
Wireframing