NBCU
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Discovery for NBCU’s newsapp.
Objectives
To architect an intelligent and personalized digital experience for news consumption
To test the new tagging system being implemented through the interface
Process
Architecture
Key Interactions: Like/ Not Like Behavior
Sessions
Macro-level Footprint
Results
My role as an information architect and experience designer facilitated collaboration between product and project management, technical and creative teams. I played a key role in eliciting and defining the requirements, which informed key user flows through the development of wireframes, which enable the development of the final designs for a successful prototype.
Skills Applied
Strategic and Creative insights
Information Architecture
Facilitation
Eliciting requirements
Concepting
Wireframing