Time To Value as a phrase represents a big, hairy, audacious problem that no one group at Salesforce is tasked with owning. As part of a crack team of two, myself plus a researcher, we looked sideways across the business, across product team silos, and developed a business case and vision for fixing the amount of time that it takes for customers to get value out of our product. (Hence the phrase, “time to value”.)

ime To Value as a phrase represents a big, hairy, audacious problem that no one group at Salesforce is tasked with owning. As part of a crack team of two, myself plus a researcher, we looked sideways across the business, across product team silos, and developed a business case and vision for fixing the amount of time that it takes for customers to get value out of our product. (Hence the phrase, “time to value”.)