Benjamin Moore
Our Benjamin Moore client requested an evergreen digital vision that would showcase unique and own-able branded journey through the discovery of color paints.
Results
An exciting strategic vision that helped align internal teams and visualize how internal projects conversed into a unified and cohesive digital experience
Over the years, elements of this vision have been progressively implemented
Process
Strategy
Audience
Describe who was this for: Accross all the audiences: Regular consumer, design professionals and contractors
Information Architecture
Card Sorting
Concepting
Wireframes
Skills Applied
Strategic and Creative insights
Information Architecture
Concepting
Wireframing